E.T. Browne Drug Co. Inc., manuafcturer and marketer of Palmer’s Cocoa Butter Formula, is beginning its Winter Cocoa Tour today, in a clever play on its name.

The tour will be stopping in nine cities across the U.S. – Detroit, New York, Chicago, Philadelphia, Baltimore, Boston, Cleveland, Washington, D.C. and Minneapolis. There are several stops in each city, mainly at landmark and tourist locations.

Along the way, fans have the opportunity to join the Palmer’s street team to receive a free Cocoa Butter Formula lotion sample and a $1 off coupon.

The brand is also engaging consumers on social media using the hashtag #PalmersCocoaTour.